Services Provided

Confidentiality – Your business stays your business. We keep the strictest confidence with our clients on all facets of your business strategy.

Hands-On Consulting – This includes the constant communication with the PD and GM. We are in constant contact with our stations, talking to them several times a week. We will work with day-to-day business with your station. Whether it’s working with your morning show or brainstorming promotions for a client, we are always there.  All of our clients have our cell phone, email etc. to reach us when needed.  

Research – We have extensive experience with all aspects of music and programming strategic research. We can help implement your research project, monitor it’s progress and interpret the results. We’ll also help develop an action plan for your station and monitor the execution of the plan. 

Music – We have weekly music calls with all our clients to re-analyze the station’s current and recurrent categories. We ensure that we’re on the right new music with right mix of freshness and familiarity. We consistently work with out clients to keep the gold library fresh and relevant.

Format Philosophy – We work with you to develop the best format clock and music flow possible, as we strategically focus your radio station to fill whatever format hole exists in your market. We also help stations adjust their playlists to play the songs that make sense for their station’s position in their market, cutting away extraneous non-familiar, non-hit music. We specialize in Selector – and are able to help our stations with Selector problems by having them email us a backup (we can work with other music software systems)! 

Talent – We regularly work with our client's air staff and morning shows. We are known for having working relationships with talent in addition to the programming staff. We review airchecks with to teach and develop talent in person during our market visits.

Marketing and Promotions – With our vast experience we can help to create and keep stations up to date on the most cutting-edge and trendy promotions available.  We can help plan your stations book-driven promotions and contesting. Our marketing experience includes implementing successful TV, direct mail, outdoor and call-out marketing campaigns.  

Positioning – We work with on positioning and imaging your station in your market. We make our recommendations after making our initial market visit – analyzing the whole radio market as well as your station. We also can recommend out-of-house production professionals who can make your station sound larger-than-life. We can help with voiceover talent and production professionals to deliver a complete image on-air.  We can also work with stations managing a tight budget!

Staff –If you need to make a change in staff, or are just looking to fill an open position, we can help find the right person for you. We also share a high level of confidentiality with our clients. We can launch a high-visibility nationwide search for talent or programmers, or a confidential search if necessary. 

Market Visits – We are available to come to your market as often as needed.  When we come into town, we listen to both you and your competition, meet with all available managers and talent, and spend plenty of time with the PD on music, imaging, airchecking, marketing, promotions and more!  We can meet in a structured or informal setting with your Sales Manager and/or staff on successful concepts in selling your station. 

 682.738.3042

Email Dean James

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FM Radio Consultants